Sync Your Sound

A Step-by-Step Guide to Music Licensing Success

Whether you’re brand new to sync or looking to sharpen your approach, this book provides essential tools, worksheets, and real-life insights to help artists navigate the sync landscape with confidence and clarity.

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ABOUT

Sync Your Sound is an actionable, easy-to-follow guide designed to help independent artists break into the world of sync licensing. Drawing from years of real-world experience as a Senior A&R at Marmoset Music and co-founder of Formation Sound, Farnell Newton walks readers through every stage of the sync process—from understanding music rights to getting music placement-ready, pitching to libraries, and building lasting industry relationships.With a focus on strategy, organization, and creative integrity, Sync Your Sound empowers musicians to turn their catalogs into sustainable income and their songs into powerful storytelling tools for film, TV, games, and beyond.

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THE AUTHOR

Trumpet player, award-winning producer, music licensing A&R, and family man. Farnell Newton (he/him) is one of the most versatile musicians in the game, releasing dozens of records spanning jazz, funk, Latin music, soul, hip hop, low-fi and more. Throughout his illustrious career, Farnell has toured the world playing with multi Grammy winner, Jill Scott, the legendary Bootsy Collins, and The Portland Cello Project to name a few. Farnell has also shared the stage with a who’s who of world-class artists, including Aretha Franklin, George Clinton & Parliament Funkadelic, Preservation Hall, Stevie Wonder, Karl Denson, Lettuce, George Duke, and more.When he’s not on stage, Farnell is composing and recording music for Marmoset and his own sync start-up, Formation Sound. His songs have graced commercials

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